A popular misconception about productivity is that productive people get more done because they work 20 hours a day. I don’t know about you but I don’t know anybody that can function on that little sleep everyday. Richard Branson, the Founder of Virgin airways is famous for being up with the sun. He likes to get an early start. At first glance, this looks like he only gets a few hours of sleep each day. However, he is also consistent about going to bed every night at 11pm. He leaves the curtains open so he can feel the rays of the sun striking his face. That’s when he knows it’s time to wake up. This means on average, Richard Branson gets six to seven hours of sleep per day. No one can call him unproductive.