20 text messages a month saved me hours

A pharmaceutical company can create new products by either:

  1. Making small improvements to already existing drugs or
  2. Making a large breakthrough to develop a new type of drug

None of the two approaches are wrong. Better drugs have been formulated through either approach. In the end, it may come down to an individual company’s risk tolerance and business philosophy. I mention that example today because more often than not, when people are looking to improve a process, they try looking for a breakthrough. Similar results can often be achieved if one focuses on making small consistent improvements to an already existing process.

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