Pay now, reap later

We live in an era of fast food, instant meals, same-day delivery, information overload and pressure to always stay connected. As a result, we are slowly losing our ability to be patient. According to research, 5% of mobile internet users will leave a webpage if it does not load within 3 seconds. We have come to expect everything immediately that when we have to wait just a few seconds, we lose interest and move on to something else.

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To those who wait
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Get it now, deal with consequences later

Bad habits persist because of two reasons:

  1. They offer an immediate reward.
  2. Their consequences are often in the vague future.

People who smoke cigarettes struggle to quit because the act of smoking a cigarette makes them feel good. Also, the long-term health effects of smoking aren’t immediate. No one would smoke if the first puff of a cigarette would get them hospitalised immediately for lung cancer. Despite the best efforts of Health Ministries around the world, knowing cigarettes can kill you hasn’t been enough to stop people smoking.

Continue reading “Get it now, deal with consequences later”